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How should fixed & mobile operators deal with the so-called "OTT" threat?

  • Personalised access?

  • Traffic shaping & blocking?

  • Charge "upstream" companies?

  • Partner with Internet players?

  • Collaborative initiatives & RCSe?

Or.....Launch their own Telco-OTT services via the Internet? More.....

 

 

 

 

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Think you know how telcos make money from voice services?

Think again.

Disruptive Analysis has developed an unique perspective on the voice, telephony & messaging marketplace

 Working with partner Martin Geddes Consulting, we offer "Future of Voice" workshops and private advisory projects, based on understanding technology trends, human psychology and competitive dynamics. For more details & to sign up for the newsletter, click here

 

 

 

 

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Don't Assume

 

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  • Voice is about much more than just the 100-year old concept of "telephony"

  • Application-specific charging in broadband is almost impossible to achieve in reality

  • Offload of mobile broadband traffic to femtocells and WiFi will co-exist

  • RCS and RCSe will fail to make an impact on consumers

  • The data "tsunami" has been over-stated and is flattening off. Think S-Curve, not Exponential

  • Mobile video cannot be properly "optimised" by the network alone, without the consent of users/publishers

  • Policy management must be linked with charging for the majority of next-gen use cases

  • Mobile broadband cannot substitute for large-scale fixed broadband, especially in developed urban areas

  • Under-the-floor (UTF) providers like outsourcers are as much of a threat as OTT players

  • NFC & mobile payments are massively overhyped. Cash & cards remain king.

  • Subscriptions are not the only basis for service provision; it is critical to support transactional models as well

  • SIM cards have many benefits - but also represent constraints on innovative business models

  • Multiplicity is more important than convergence - multiple numbers, multiple devices, multiple identities, multiple service providers.

  • LTE will not be massmarket until 2015, hampered by a lack of business model, spectrum, voice and device performance

  • Mobile applications should be bearer-aware, not bearer-agnostic. This is a fatal flaw in IMS.

  • Network neutrality will generally be guaranteed by market forces rather than regulation

  • Context is more important than content.  

  • There is no mobile Internet. Just The Internet. Laptops & large-screen mobile devices are critically important.

  • Almost nobody 'has their first experience of the Internet on a mobile phone'.

  • Mobile operators will relax their 3G data plan terms-of-service and permit VoIP traffic

  • Metropolitan WiFi is a near-useless proposition

  • Despite new allocations, the mobile industry will be more spectrum-constrained in the future & this will define business models.

  • VoIPo3G will grow faster than VoWLAN, for both carriers & independent providers.