About Disruptive Analysis

Background	Disruptive Analysis is a technology-focused business advisory firm. Founded by experienced analyst Dean Bubley in 2002, it provides critical commentary and consulting support to mobile, wireless and telecom vendors, users, investors and intermediaries. Disruptive Analysis focuses on the areas of communications and information technology industry trends, particularly in areas with complex value chains, rapid technical/market evolution, or labyrinthine business relationships. Current focus areas include: Mobile phones & handset software Fixed-mobile convergence VoWLAN SIP and IMS Femtocells Mobile operator services Applications & MVNOs Wireless broadband In-building wireless solutions Enterprise mobility Spectrum policy We provide advice and opinion on: Market sizes, segmentations and forecasts Likely and unlikely market evolution scenarios "Addressable market" analysis Technology adoption, competition and substitution Vendor strategies, products and relationships Distribution and integration channels Sales and marketing tactics New product and service development Economic and societal implications of technology Long-term impacts of new scientific developments
Clients	Disruptive Analysis' clients are drawn from a wide spectrum of the technology economy, including vendors, operators, industry bodies, financial institutions, consulting & professional services firms and others. Recent clients include:
	Accuris AePona Adobe Andrew Corp Apertio ArcSoft Bain Consulting Bell Canada BT CSG Systems / Comverse Certicom Cisco Systems Comverse CSFB Dialogic EDS Ericsson GSMA HP ip.access Infineon / Comneon Intrado Juniper Networks	Microsoft NMS Communications Nokia Nortel Networks NTT DoCoMo Ofcom Orange PalmSource Polycom Red-M RIM Samsung SFR Siemens SonyEricsson TDC Mobile Telus The WLAN Event TTPCom (acqd by Motorola) Vivo UMTS-TDD Alliance ZTE Zynetix (acqd by Sonus)
Don't Assume	Disruptive Analysis' motto is "Don't Assume". The past five years have illustrated how the technology industry - and its customers and investors - have accepted too readily nebulous, unsubstantiated and unchallenged predictions of self-appointed "experts" and pundits. Implicit and explicit assumptions often do not stand up to scrutiny. Our crystal ball is not necessarily clearer than other observers'. But we actively look for flaws in otherwise seemingly clear foresight. Sometimes these are negatives, such as over-optimistic expectations of new product uptake or a "hidden" limitation of an underlying technological or commercial enabler (eg requirement for multitasking handsets for a good IMS user experience, or issues of tricky customer service & support with VoWLAN dual-mode solutions). In other cases, we spot a new addressable opportunity ahead of the market.
Contact	Disruptive Analysis Suite 13 19-21 Crawford Street London W1H 1PJ United Kingdom informationATdisruptive-analysis.com +44 (0) 20 7723 7993