About Disruptive Analysis

Background	Disruptive Analysis is a technology-focused business advisory firm focusing on the mobile marketplace. Founded by experienced analyst Dean Bubley in 2002, it provides critical commentary and consulting support to mobile, wireless and telecom vendors, users, investors and intermediaries. In addition to publishing its own research reports, it also collaborates with various other advisory organisations and analyst houses, notably STL Partners / Telco 2.0. In addition to research & consultancy, Mr Bubley also write a pithy & acerbic blog on the wireless industry - Disruptive Wireless. Disruptive Analysis focuses on the areas of communications and information technology industry trends, particularly in areas with complex value chains, rapid technical/market evolution, or labyrinthine business relationships. Current focus areas include: Mobile broadband Emerging business models & propositions Mobile phones & handset software Fixed-mobile convergence Applications and appstores Cloud computing SIP and IMS Femtocells Mobile operator services Applications & MVNOs In-building wireless solutions Enterprise mobility Spectrum and regulatory policy We provide advice and opinion on: Market sizes, segmentations and forecasts Proposition development & new business models Likely and unlikely market evolution scenarios "Addressable market" analysis Technology adoption, competition and substitution Vendor strategies, products and relationships Distribution and integration channels Sales and marketing tactics New product and service development Economic and societal implications of technology Long-term impacts of new scientific developments
Clients	Disruptive Analysis' clients are drawn from a wide spectrum of the technology economy, including vendors, operators, industry bodies, financial institutions, consulting & professional services firms and others. Clients have included:
	Acme Packet AePona Adobe Airvana Andrew Corp Apertio (acquired by Nokia Siemens) ArcSoft Bain Consulting Bell Canada BroadSoft BT Certicom Cisco Systems Comverse Compuware CSFB Dialogic EDS Ericsson Femto Forum Fring GSMA Highdeal HP ip.access Infineon / Comneon Intrado Kineto Wireless Juniper Networks Microsoft	Nokia Nokia Siemens Networks Nortel Networks NTT DoCoMo Ofcom OMTP Orange PalmSource Pirelli Polycom Red-M RIM Samsung SFR Siemens Sierra Wireless SK Telecom Skype SkyTerra SonyEricsson SprintNextel TDC Mobile Telus TTPCom (acqd by Motorola) Ubiquisys Vivo UK National Audit Office UMTS-TDD Alliance ZTE Zynetix (acqd by Sonus)
Don't Assume	Disruptive Analysis' motto is "Don't Assume". The past five years have illustrated how the technology industry - and its customers and investors - have accepted too readily nebulous, unsubstantiated and unchallenged predictions of self-appointed "experts" and pundits. Implicit and explicit assumptions often do not stand up to scrutiny. Our crystal ball is not necessarily clearer than other observers'. But we actively look for flaws in otherwise seemingly clear foresight. Sometimes these are negatives, such as over-optimistic expectations of new product uptake or a "hidden" limitation of an underlying technological or commercial enabler (eg requirement for multitasking handsets for a good IMS user experience, or issues of tricky customer service & support with VoWLAN dual-mode solutions). In other cases, we spot a new addressable opportunity ahead of the market.
Contact	Disruptive Analysis Suite 13 19-21 Crawford Street London W1H 1PJ United Kingdom information AT disruptive-analysis.com +44 (0) 20 7723 7993