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WebRTC Market Status & Forecasts

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What is the impact of WebRTC on vendors, service providers, enterprises & Internet/comms players?

  • Which use-cases lead?

  • How many users?

  • Threat or opportunity?

  • Now? Or in 2015-16?

  • Role of open-source?

  • The rise of the platforms

Ongoing WebRTC research reports & updates here


Should Telcos launch their own Telco-OTT services via the Internet? More.....





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  • WebRTC is the most exciting development in voice/video communications technology for 10+ years

  • Interoperability for voice or messaging is optional. Fragmented silos add value

  • Net Neutrality is not the same as peering, or operation of CDNs

  • Telcos need to focus on experience design, software & organisational agilty - not slow collaboration & stifling standards

  • Zero-rating of mobile applications is far less of a risk than differential QoS treatment of data, but needs to be watched

  • Enterprise communications will "dis-unify" in many ways, despite UC adoption

  • Voice is about much more than just the 100-year old concept of "telephony"

  • QoS in mobile is hard to create - and even harder to sell

  • 5G requirements must be defined by much wider stakeholder groups than just MNOs & major vendors

  • The data "tsunami" has been over-stated and is flattening off. Think S-Curve, not Exponential

  • Application-specific charging in broadband is almost impossible to achieve in reality. It will stay niche

  • Offload of cellular data is one of the least-important uses for Carrier WiFi

  • RCS and Joyn will fail to make an impact on consumers

  • Mobile video cannot be properly "optimised" by the network alone, without the consent of users/publishers

  • Mobile broadband cannot substitute for large-scale fixed broadband, especially in developed urban areas

  • Under-the-floor (UTF) providers like outsourcers are as much of a threat as OTT players

  • NFC & mobile payments are massively overhyped. Cash & cards remain king.

  • Subscriptions are not the only basis for service provision; it is critical to support transactional models as well

  • SIM cards have many benefits - but also represent constraints on innovative business models

  • Multiplicity is more important than convergence - multiple numbers, multiple devices, multiple identities, multiple service providers.

  • Mobile applications should be bearer-aware, not bearer-agnostic.

  • Network neutrality will generally be guaranteed by market forces rather than regulation

  • Context is more important than content.  

  • There is no mobile Internet. Just The Internet. Laptops & large-screen mobile devices are critically important.