VoIPo3G Business Models:

Forecasts & scenarios for wide-area wireless VoIP

for mobile operators & their challengers


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Market Analysis & Forecasting

Overview

While there is a plethora of high-quality off-the-shelf market research available in the technology industry, there are many instances in which customised research or analysis is essential. While such publications often offer very good high-level information on the wider marketplace, technology organisations regularly require more closely-tailored qualitative and quantitative analysis before making critical business decisions. Such projects look much more closely at the specific opportunities and threats facing a given company, or a given product sub-type.

Challenges

  • How do I accurately define my marketplace?
  • What are the various scenarios for development of my industry?
  • Are consensus market forecasts too optimistic?
  • Are there any "out-of-the-box" options that my competitors have not thought of yet?
  • Market value forecasts are fine; but what about margins?
  • What are the risk factors at play in my marketplace?
  • Is there a risk of sudden technology substitution?
  • What assumptions are my suppliers and partners making? Are they valid?
  • How might variations in the economy and stock market affect my opportunity?
  • What is my sector's exposure to failure in an "adjacent" related industry?

Solutions

  • Addressable market size quantification
  • Cross-checked forecasts
  • Scenario development
  • Sensitivity analyses
  • Price elasticity considerations
  • "Second opinion" on existing market forecasts

 

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