Market Analysis & Forecasting

Overview

While there is a plethora of high-quality off-the-shelf market research available in the technology industry, there are many instances in which customised research or analysis is essential. While such publications often offer very good high-level information on the wider marketplace, technology organisations regularly require more closely-tailored qualitative and quantitative analysis before making critical business decisions. Such projects look much more closely at the specific opportunities and threats facing a given company, or a given product sub-type.

Challenges

How do I accurately define my marketplace?
What are the various scenarios for development of my industry?
Are consensus market forecasts too optimistic?
Are there any "out-of-the-box" options that my competitors have not thought of yet?
Market value forecasts are fine; but what about margins?
What are the risk factors at play in my marketplace?
Is there a risk of sudden technology substitution?
What assumptions are my suppliers and partners making? Are they valid?
How might variations in the economy and stock market affect my opportunity?
What is my sector's exposure to failure in an "adjacent" related industry?

Solutions

Addressable market size quantification
Cross-checked forecasts
Scenario development
Sensitivity analyses
Price elasticity considerations
"Second opinion" on existing market forecasts