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Disruptive Opinions
Disruptive Analysis has strong views on many areas of the
technology industry. These are formulated through a deep understanding of
companies' strategies, user behaviour, technological capabilities & limitations,
and the impact of regulation, competition and finance. The table below gives
some "highlights" of current viewpoints - clearly, there will be niche
exceptions in each case, but these generalisations are intended to put probable
market outcomes into context, against current "consensus" expectations.
Subscribe to the
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feed for regular updates and more detail. Also, see
below for discussion of the accuracy of Disruptive Analysis' previous
comments & predictions.
Find any of these views interesting or contentious? Want more
detail? Need to have your assumptions challenged? Please inquire about
Disruptive Analysis' advisory and workshop
services.
Disruptive
Predictions for 2007 - Are they accurate?
| Disruptive Wireless
Prediction |
Outcome (Nov 2007) |
| Increased focus on
manufacturers selling multiple "diverged" devices to users. |
Yes - recognition that
consumers have multiple handsets, although still some rhetoric about
'Swiss Army Knife' devices. Resurgence of laptop use for mobile broadband
also plays here. |
| A lot of noise about VoIP over
3G. |
Increasing implicit mentions
(eg references to LTE, push-to-talk) but surprisingly little large-scale
debate compared with higher-profile VoWLAN & femtocells. |
| Emergence of corporate-focused
MVNOs |
A few more moves here - eg BT,
iPass, specialists for M2M applications but no sign of IT players like IBM
seriously moving to become MVNOs |
| Continued uptake of various
dual-mode VoWLAN services & handsets, but they won't change the world |
Absolutely correct. Around 1m
UMA subscribers & some use of standalone SIP, pre-VCC or proprietary VoIP
clients on WLAN phones, but more important qualitatively than
quantitatively |
| Spectrum lobbying noise,
regulation momentum and lawsuits ratchet up several notches. |
Definitely. WiMAX ratified as
3G by ITU, debates around tech-neutrality for spectrum in EU ongoing,
700MHz controversy in US, battle brewing between mobile & TV industries
over UHF frequencies. |
| IMS confounds both its critics
and its evangelists, but needs to improve integration ASAP. |
Correct. IMS hasn't evaporated,
but is has become diluted. Being adopted in piecemeal fashion, with much
less emphasis on walled-garden services. Recognition that IMS will need to
coexist with the Internet & private IP domains, but still a lot of work to
do on integration. |
|
Navigation
becomes rather more important on mobiles. Mobile search doesn't. |
Correct. Growing buzz around
GPS-enabled handsets. Mobile search is increasingly the same as the real
Internet - ie mostly Google. |
| The City WiFi bubble bursts |
Correct. Hype has dissipated,
many schemes have been scale back or cancelled. Some niche use cases, but
it is being recast as 'wireless for CCTV and parking attendants' rather
than a breakthrough for general-purposes Internet or voice connectivity. |
|
Flat-rate data becomes the
norm, with browsing the killer app, driven by high-res screens |
Almost there. Flatrate isn't
quite the 'norm' yet, but is becoming widely available in developed
markets, albeit with some onerous terms-of-service. Recognition that
laptops are driving 3G data revenues. Data roaming still often overpriced
by 100x or more. 2008? |
| Assorted "No, No, No, No, No" -
see
disruptivewireless.blogspot.com/2006/12/predictions-for-2007.html |
Mobile IM - slow;
HSDPA-embedded laptops - slow; WiMAX - slow; Mobile TV - slow; Mobile Web
2.0 - starting to show signs.
Apple iPhone a diverged device
or 'just a phone'. OK, hands up, that one was a bad call.... |
Disruptive Opinions, June
2005 - Were they accurate?
| Common Assumption |
Disruptive Opinion? |
Comment, June 2005 |
Actual Outcome, Nov 2007 |
|
Corporate use of mobile phones
makes wireline-based PBXs obsolete |
 |
IP-PBXs integrate with corporate
IT & business processes. Also cost. |
Very limited uptake of mobile centrex solutions outside tiny niches |
|
Mobile email is the next "killer
app" for wireless data services |
 |
Rolling out push email to all
employees, plus consumer demand for access to webmail accounts |
Continued strong growth of BlackBerry despite RIM legal issues. Consumer
email slow adoption |
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Indoor coverage systems for
cellular networks are just tactical solutions |
 |
Poor 3G indoor performance will
bring the issue to the fore |
Growing awareness of importance of indoor solutions, including rapid
emergence of cellular picocells |
|
Linux represents a major threat
to Symbian and Microsoft in smartphone operating systems |
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Most mobile Linux will be
low-level embedded OS for featurephones |
Very slow uptake of Linux outside Motorola China & DoCoMo FOMA. Loads of
initiatives - maybe Google's Android can make it work in 2009.... |
|
Cellular operators are the natural
winners for Public WLAN services, leveraging their customer base & SIM cards |
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More natural synergy with
hotspots affiliated to users' corporate or home broadband Internet providers |
Few synergies evident between cellular-only & PWLAN, although multi-access
client software improved |
|
Mobile operators must avoid
becoming "pipes" and should use concentrate on branded services and walled
gardens |
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Demand for mobile access to "the
real Internet" driven by broadband users' experience & expectations |
Rapid growth of 3G data cards, BlackBerry & flatrate data plans demonstrate
consumers want pipes |
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HSDPA will be deployed in the near
future by many mobile operators, and used for high-bandwidth services
competing with wireline |
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HSDPA will offer better latency
and in-building coverage, but backhaul limitations will restrict bandwidth |
HSDPA proving very popular, especially coupled with USB modems for easy
laptop mobile broadband. Still backhaul scaling concerns, however. |
|
The most important aspect of
VoWLAN / cellular convergence is the ability to offer "seamless" roaming
between the 2 domains |
 |
"Seamlessness" is over-hyped, and
can break data applications and service models. |
Conspicuous failure of UMA to gain significant market traction. Seamless hype continues,
although also pragmatism |
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Push-to-Talk will drive
significant ARPU uplift for operators |
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The only form of VoIP that get
customers to spend more. Yeah, right. |
Nothing much so far. Another bite of the cherry in 2007-9 with 3G-based VoIP
PoC |
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Outside of niche markets, MMS is
destined for continued failure |
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MMS pricing is often still too
high and user experience poor. Megapixel camera images too large |
Interoperability much improved, but still very limited traffic vs. SMS. You
don't have a 2-way conversation in pictures. |
Disruptive Opinions,
2004 - 3 years on
| Generic maxims and assumptions |
Disruptive Opinion 2004 |
Actual Outcome, Nov 207 |
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Cellular operators should implement
attempt to bill differentially for the "value" of various content types |
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Some uptake of mobile music & other mobile content, but more rapid growth of
demand for "pipes" to the real Internet |
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Wireless LANs will enjoy rapid
uptake in enterprises and public areas, reducing the market available for
2.5G and 3G mobile services |
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Continued strong growth of WLAN, although 3G datacards have decent growth.
PWLAN pricing remains too high |
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The mobile phone industry is
evolving towards the same value-chain model as the PC industry |
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No sign of dominance by equivalent of Microsoft or Intel. Software &
hardware "layers" still very heterogeneous |
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Future "interactive homes" will have
typically a
single broadband network connection and service provider |
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Continued hype around triple-play and quadplay, but homes will continue to
have multiple broadband/service/TV suppliers |
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Broadband access networks are
essential for eGovernment and national competitiveness |
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OK, so we got this one wrong - some evidence that broadband adds economic
growth, although "eGovernment" patchy |
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IP-based PBXs will benefit from
substantial market growth in coming years, but will not dominate
conventional phone systems overnight |
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Continued growth of IP-PBX past the "inflection point", but still a huge
base of legacy & hybrid systems |
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"IT spending", "IT market size",
"IT vendor revenues" and "IT budget" all refer to the same thing |
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Continued vagueness around definitions and assumptions remains prevalent in
the technology industry |
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