VoIPo3G Business Models:

Forecasts & scenarios for wide-area wireless VoIP

for mobile operators & their challengers


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Disruptive Opinions

Disruptive Analysis has strong views on many areas of the technology industry. These are formulated through a deep understanding of companies' strategies, user behaviour, technological capabilities & limitations, and the impact of regulation, competition and finance. The table below gives some "highlights" of current viewpoints - clearly, there will be niche exceptions in each case, but these generalisations are intended to put probable market outcomes into context, against current "consensus" expectations.

 Subscribe to the disruptivewireless blog feed for regular updates and more detail. Also, see below for discussion of the accuracy of Disruptive Analysis' previous comments & predictions.

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What's hot?

What's not?   

Jury still out

Femtocells (and here)

Mobile multiplicity

Laptop mobile broadband

VoIPo3G

Mobile use of the Real Internet

Motion sensors & GPS in phones

Bearer-aware applications

Cellular backhaul upgrades

Voice & SMS

Prepay mobile data

Flat-rate mobile data packages

 

One number, one device

Full IMS & IMS phones

Massmarket WiFi/cell phones

WiFi City HotZones

Mobile data roaming cost

Mobile search

Mobile IP centrex

Public WiFi pricing

UMA dual-mode services

HSDPA / EV-DO laptops

Deep packet inspection

 

Mobile TV

Managed 'white label' services

Smartphone penetration

Enterprise WLAN/cellular

Net neutrality

Custom handset UIs

Enterprise MVNOs

Location-based mobile tariffs

Presence

Voice recognition

Google in mobile

UMB & future of CDMA

WiFi-only phones

WiMAX 802.16e / WiBro

Mobile advertising & SMS mktg

Near-field communications

xG Technology's xMax

Mobile social networks

Low-power GSM

Handset subsidies

Tech-neutral spectrum

Massmarket mobile email


Disruptive Predictions for 2007 - Are they accurate?

Disruptive Wireless Prediction

Outcome (Nov 2007)

Increased focus on manufacturers selling multiple "diverged" devices to users.

Yes - recognition that consumers have multiple handsets, although still some rhetoric about 'Swiss Army Knife' devices. Resurgence of laptop use for mobile broadband also plays here.

A lot of noise about VoIP over 3G.

Increasing implicit mentions (eg references to LTE, push-to-talk) but surprisingly little large-scale debate compared with higher-profile VoWLAN & femtocells.

Emergence of corporate-focused MVNOs

A few more moves here - eg BT, iPass, specialists for M2M applications but no sign of IT players like IBM seriously moving to become MVNOs

Continued uptake of various dual-mode VoWLAN services & handsets, but they won't change the world

Absolutely correct. Around 1m UMA subscribers & some use of standalone SIP, pre-VCC or proprietary VoIP clients on WLAN phones, but more important qualitatively than quantitatively

Spectrum lobbying noise, regulation momentum and lawsuits ratchet up several notches.

Definitely. WiMAX ratified as 3G by ITU, debates around tech-neutrality for spectrum in EU ongoing, 700MHz controversy in US, battle brewing between mobile & TV industries over UHF frequencies.

IMS confounds both its critics and its evangelists, but needs to improve integration ASAP.

Correct. IMS hasn't evaporated, but is has become diluted. Being adopted in piecemeal fashion, with much less emphasis on walled-garden services. Recognition that IMS will need to coexist with the Internet & private IP domains, but still a lot of work to do on integration.

Navigation becomes rather more important on mobiles. Mobile search doesn't.

Correct. Growing buzz around GPS-enabled handsets. Mobile search is increasingly the same as the real Internet - ie mostly Google.

The City WiFi bubble bursts

Correct. Hype has dissipated, many schemes have been scale back or cancelled. Some niche use cases, but it is being recast as 'wireless for CCTV and parking attendants' rather than a breakthrough for general-purposes Internet or voice connectivity.

Flat-rate data becomes the norm, with browsing the killer app, driven by high-res screens

Almost there. Flatrate isn't quite the 'norm' yet, but is becoming widely available in developed markets, albeit with some onerous terms-of-service. Recognition that laptops are driving 3G data revenues. Data roaming still often overpriced by 100x or more. 2008?

Assorted "No, No, No, No, No" - see disruptivewireless.blogspot.com/2006/12/predictions-for-2007.html

Mobile IM - slow; HSDPA-embedded laptops - slow; WiMAX - slow; Mobile TV - slow; Mobile Web 2.0 - starting to show signs.

Apple iPhone a diverged device or 'just a phone'. OK, hands up, that one was a bad call....

 

Disruptive Opinions, June 2005 - Were they accurate?

Common Assumption Disruptive Opinion? Comment, June 2005 Actual Outcome, Nov 2007

Corporate use of mobile phones makes wireline-based PBXs obsolete

IP-PBXs integrate with corporate IT & business processes. Also cost.

Very limited uptake of mobile centrex solutions outside tiny niches

Mobile email is the next "killer app" for wireless data services

Rolling out push email to all employees, plus consumer demand for access to webmail accounts

Continued strong growth of BlackBerry despite RIM legal issues. Consumer email slow adoption

Indoor coverage systems for cellular networks are just tactical solutions

Poor 3G indoor performance will bring the issue to the fore

Growing awareness of importance of indoor solutions, including rapid emergence of cellular picocells

Linux represents a major threat to Symbian and Microsoft in smartphone operating systems

Most mobile Linux will be low-level embedded OS for featurephones

Very slow uptake of Linux outside Motorola China & DoCoMo FOMA. Loads of initiatives - maybe Google's Android can make it work in 2009....

Cellular operators are the natural winners for Public WLAN services, leveraging their customer base & SIM cards

More natural synergy with hotspots affiliated to users' corporate or home broadband Internet providers

Few synergies evident between cellular-only & PWLAN, although multi-access client software improved

Mobile operators must avoid becoming "pipes" and should use concentrate on branded services and walled gardens

Demand for mobile access to "the real Internet" driven by broadband users' experience & expectations

Rapid growth of 3G data cards, BlackBerry & flatrate data plans demonstrate consumers want pipes

HSDPA will be deployed in the near future by many mobile operators, and used for high-bandwidth services competing with wireline

HSDPA will offer better latency and in-building coverage, but backhaul limitations will restrict bandwidth

HSDPA proving very popular, especially coupled with USB modems for easy laptop mobile broadband. Still backhaul scaling concerns, however.

The most important aspect of VoWLAN / cellular convergence is the ability to offer "seamless" roaming between the 2 domains

"Seamlessness" is over-hyped, and can break data applications and service models.

Conspicuous failure of UMA to gain significant market traction. Seamless hype continues, although also pragmatism

Push-to-Talk will drive significant ARPU uplift for operators

The only form of VoIP that get customers to spend more. Yeah, right.

Nothing much so far. Another bite of the cherry in 2007-9 with 3G-based VoIP PoC

Outside of niche markets, MMS is destined for continued failure

MMS pricing is often still too high and user experience poor. Megapixel camera images too large

Interoperability much improved, but still very limited traffic vs. SMS. You don't have a 2-way conversation in pictures.

 

Disruptive Opinions, 2004 - 3 years on

Generic maxims and assumptions Disruptive Opinion 2004 Actual Outcome, Nov 207

Cellular operators should implement attempt to bill differentially for the "value" of various content types

Some uptake of mobile music & other mobile content, but more rapid growth of demand for "pipes" to the real Internet

Wireless LANs will enjoy rapid uptake in enterprises and public areas, reducing the market available for 2.5G and 3G mobile services

Continued strong growth of WLAN, although 3G datacards have decent growth. PWLAN pricing remains too high

The mobile phone industry is evolving towards the same value-chain model as the PC industry

No sign of dominance by equivalent of Microsoft or Intel. Software & hardware "layers" still very heterogeneous

Future "interactive homes" will have typically a single broadband network connection and service provider

Continued hype around triple-play and quadplay, but homes will continue to have multiple broadband/service/TV suppliers

Broadband access networks are essential for eGovernment and national competitiveness

OK, so we got this one wrong - some evidence that broadband adds economic growth, although "eGovernment" patchy

IP-based PBXs will benefit from substantial market growth in coming years, but will not dominate conventional phone systems overnight

Continued growth of IP-PBX past the "inflection point", but still a huge base of legacy & hybrid systems

"IT spending", "IT market size", "IT vendor revenues" and "IT budget" all refer to the same thing

Continued vagueness around definitions and assumptions remains prevalent in the technology industry

 

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