Sales and marketing tactical support
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Cutbacks in many technology organisations'
sales and marketing spend have left gaps. Customer-facing knowledge,
execution capability, use of external agencies and - perhaps most crucially
- time, are all scarce resources. As the technology economy starts to show
signs of life again, it is critical that the fragile traction is not
hindered by internal constraints on sales and marketing effectiveness. |
Disruptive Analysis can provide tactical, focused help,
for example, through:
- Marketing plan review or brainstorm sessions
- Development of marketing collateral, white papers &
similar material
- Salesforce presentations
- Salesforce information/selling tools - cribsheets, market profiles, lead
qualification checklists
- Assistance in developing messaging and "pitch" to the market place
- Account reviews and planning workshops
- Support/review of analyst relations programmes (offered with a partner
organisation)
- Acting as an "independent expert" at sales meetings
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