The report
Disruptive Analysis’ report, “The evolution of
SIP- and IMS-capable mobile handsets” is the most comprehensive review
of the market for next-generation IP-connected cellphones, offering detailed
analysis and recommendations.
The noise level around IMS is huge. But up until now, almost all attention
has been focused on IMS network deployments and SIP applications. The phone
itself - the "User Equipment" in IMS industry jargon - has almost been
ignored. Once again, the telecom industry seems to have under-estimated the
complexity of getting the phones "right" before investing billions on new
infrastructure. Not only that, but the gap is likely to be filled by "open"
or "naked" SIP-enabled mobile phones, which will enable 3rd-party providers
- such as Internet VoIP and IM specialists - to exploit a huge mobile user
base with their own on-handset software applications.
This ground-breaking study provides extensive argument and
rich quantitative forecasts of the future of IMS- and SIP-enabled mobile
phones. It assesses operator and "disruptive" usage cases, looks at a wide
range of handset types and software architectures, and considers practical
issues around standards, user experience and integration. It profiles the
leading suppliers of IMS and SIP handset software.
The market size and segmentation data covers handset type (eg smartphone vs
featurephone), SIP/IMS implementation (eg "Naked SIP", "Closed IMS" etc.),
regional market sizes and wireless bearers (cellular, WiFi, UMTS, CDMA,
WiMAX etc).
Based on a huge research effort spanning 300+ interviews
and meetings with
key providers of handsets, software, network services, semiconductors,
operator infrastructure and corporate networks, the study provides
actionable, substantiated insights into the "End User Battleground" for SIP
and IMS services - the handset itself.
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Although
many operators are deploying IMS networks now, it is highly likely that
IMS phones will be late-to-market, and suffer from poor user experience.
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There is
little consensus on the answer to “What exactly is an IMS phone?”
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Existing
standards are too protocol-focused and are insufficient to define how IMS
phones should “behave”, e.g. how IMS & non-IMS applications interact.
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Handsets
with basic IMS capabilities (often operator-proprietary) will start to
ship in small quantities in late 2006 and 2007, although it will be 2009
before 20%+ massmarket penetration is reached, with more standardised
handsets.
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Concepts
of handset-based “combinational services” and downloadable IMS
applications are not yet practical. User interface design and
interoperability between multiple vendors’ phones require much more effort
& development.
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A good
IMS user experience will need handsets capable of full multi-tasking –
something which is outside the capabilities of most current phones.
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These
problems should be overcome eventually. In 2011, it is forecast that there
will be almost 500m IMS-capable phones shipped globally.
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Despite
hype around fixed-mobile convergence, WiFi will be present in less than
10% of IMS-capable mobile phones by 2011; most will be cellular-only.
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SIP – an
essential basic subcomponent of IMS – is much easier to implement than a
full IMS software framework. SIP-capable phones are already shipping.
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There are
many interesting non-IMS applications of SIP on mobile phones, such as
VoIP, Internet IM, enterprise IP-PBX access, or interactive games.
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In total,
787m SIP-enabled mobile handsets will ship in 2011, of which 40% will be
smartphones. Europe will account for 50%+ of SIP handset volume shipments
until 2010, although Japan and Korea lead, in penetration terms.
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SIP will
be adopted more slowly on CDMA handsets than GSM/UMTS ones.
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“Naked
SIP” phones, on which 3rd-party applications can exploit the
SIP stack, will grow rapidly in importance, with 48m shipping in 2006,
more than 220m in 2008 and 500m+ in 2011. This is a huge threat to mobile
operators.
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Naked SIP
will be enabled by smartphones OS’s, virtual machines like Java, and the
inclusion of “exposed” SIP in many featurephone platforms.
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Although
some devices will support both naked SIP and operator-oriented IMS
applications, there will be 1 billion more naked SIP handsets shipped,
than operator-only “closed IMS” phones, between 2006-2011.
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Internet
brands, enterprises, 3rd-party developers and competing service
providers will exploit the opportunities from the 1.6 billion “naked SIP”
phones that will ship between now and 2011, using on-handset software
clients.
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Some
operators will attempt to block “parasitic” 3rd-party SIP
applications, by “locking” handsets or intercepting network traffic. These
attempts will seem clumsy and vindictive, and will likely drive churn and
customer disloyalty.
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Mobile
operators’ visions of stopping threats from Internet-based brands, 3rd-party
VoIP and other services, by locking-down IMS networks and only permitting
customers to access IMS-based services, are totally unrealistic.
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A large
number of specialist firms are emerging to supply SIP and IMS software for
mobile phones. However, many will struggle with integration of their
clients into existing OS and application software on handsets.
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Published June 2006
180 pages
Summary contents
Highlights & Full Table of Contents
& Figures - Download as PDF
Press release
Inquire or buy - please email
informationATdisruptive-analysis.com
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