VoWLAN Business Models:
How the wireless VoIP market
catalyses fixed-mobile convergence
By Dean Bubley, June 2005
Note: this report was published in 2005, but
correctly predicted the slow uptake of dual-mode devices, the underlying
problems with UMA-based dual-mode solutions, and the rising importance of
SIP-based alternatives. The qualitative commentary & quantitative forecasts
remain accurate and relevant. All new purchases of this report will be updated
with a free teleconference with the author, and preferential rates for on-site
briefings and workshops. Please inquire for further details.
Disruptive Analysis’ report, “VoWLAN Business
Models: How the wireless VoIP market catalyses fixed-mobile convergence”
is the most comprehensive review of the market for voice-over-WLAN products
and services available with detailed analysis and recommendations.
The study provides rigorous argument and detailed
quantitative forecasts of the future of VoWLAN. It assesses residential and
corporate usage cases, both standalone and in “dual-mode” form with cellular
telephony. The report examines the role of VoWLAN in driving forward various
fixed-mobile convergence (FMC) business models.
Based on a research effort spanning 200+ interviews with
key providers of handsets, network services, semiconductors, operator
infrastructure and corporate networks, the study provides actionable,
substantiated insights into this nascent market.
Key questions answered by the report
- Does VoWLAN pose an opportunity
or threat to mobile operators?
- What are the practical issues
that could derail new service launches?
- Can fixed operators use VoWLAN to
recapture revenues from mobile?
- What are the differences between
VoWLAN in enterprise and residential markets?
- What are the underlying drivers
for FMC and VoWLAN?
- Which other FMC approaches and
technologies compete with VoWLAN?
- What will be the market size for
VoWLAN phones and subscribers?
- Is UMA a viable solution for
VoWLAN? Or is it just a stop-gap?
- Is “seamless roaming” really that
- What will be the role of
dual-mode, WiFi-enabled smartphones?
- Is the market for VoWLAN-only
- Who are the market leaders in
providing VoWLAN and FMC solutions?
- How can VoIP service providers
and IP-PBX vendors gain leverage?
Selected topics and forecasts covered in the report
- Market forecasts for 2005-9 for
single- and dual-mode VoWLAN phones and users.
- Segmentation and quantification
by enterprise vs. consumer, and UMA vs. SIP-based solutions.
- Advantages and disadvantages of
key mobile operator, fixed carrier and enterprise-based VoWLAN solutions.
- Competitive positions in
handsets, IP-PBXs, network equipment and WLANs.
- Specific actionable
recommendations for each group of market participants.
- Practical and commercial factors
impacting uptake of technically-capable solutions.
- Case study and analysis of BT
Fusion, one of the first operator FMC launches.
Who will benefit from the report?
- Mobile handset suppliers:
understand the opportunity for dual-mode
phones, and the key issues for user and operator acceptance .
- Mobile operators and MVNOs:
assess the threat of competitive wireless
VoIP offerings, and understand if UMA or SIP better protects your revenue
streams in the short and longer terms.
- Fixed operators and
competitive carriers: examine the potential
of VoWLAN to reverse fixed-mobile substitution and form the basis of new
services, in residential and enterprise context.
- Broadband and cable service
providers: evaluate alternative approaches
to exploiting the VoIP and cellular opportunities, on your own or with
- ISPs and VoIP specialists:
gain insight into how VoWLAN can help you
win a slice of both fixed and mobile businesses.
- IP-PBX vendors:
understand the different business models emerging for
enterprise FMC platforms, and whether cellular solutions pose a threat.
- WLAN equipment suppliers:
learn how to leverage the growth in WLAN
deployments by optimising your products and marketing to support voice.
- In-building wireless systems
suppliers: determine whether you should be
focusing on indoor cellular solutions, or embracing VoWLAN as a key part
of your offering.
- Semiconductor vendors:
quantify your market opportunity for handset-based
WLAN, and assess the requirements for different types of devices.
- Cordless telephony
manufacturers: assess the threat to
conventional cordless posed by VoWLAN.
- Mobile software suppliers:
understand the key software and user
interface needs for emerging VoWLAN phones.
- Enterprise IT and telecoms
departments: gain insight into the potential
benefits of VoWLAN – and the possible practical issues that may limit its
- Investment banks:
gauge the likely impact of VoWLAN at various points in
the value chain, and understand potential indirect impacts on operator
service pricing and profitability.
- Venture capital firms:
identify necessary new components of the VoWLAN
ecosystem, and understand bottlenecks that could impede development of
early business models.
- Consultancies and integration
houses: gain insight into the key issues in
deployment of FMC solutions, for both service providers and enterprises.
gain early warning of the changes that FMC and VoWLAN
could bring to existing national and international markets for VoIP and
For more information about
obtaining a copy of the report, or contributing to future research in this
field, please email informationATdisruptive-analysis.com